In still moments when familiar routines fall away, there’s a quiet tug toward what we hold close—a small ritual of care that speaks across lives. That instinct to safeguard something precious can shift quickly into action when the world tilts. Now, with pre-loved luxury items flooding online marketplaces, Rebeka spotted a gap for privacy and personal service. After her staffing agency collapsed in lockdown, she asked herself how to turn a handful of designer bags into a sustainable business. On April 14, 2021, she registered Luxe Cheshire, photographing inventory in her bedroom and storing pieces in her garage. She tapped friends’ networks for stock, settled on a sliding commission model, and vowed to treat every client as she’d wish to be treated—securely, discreetly, and without high fees.

“When winter came, I couldn’t risk bags in a cold garage,” Rebeka recalls, choosing to launch her first showroom that October.

Luxe Cheshire operates on consignment: clients bring their authenticated items under a 12-week agreement, and the company handles pricing, photography, and sales for a commission that ranges from 17 percent on six-figure Birkin bags to 37 percent on lower-priced pieces. Every item ships with a certificate of authenticity. The pivot from home to a rural showroom was more than a change of location—it marked an inflection point in operations. “I went from handling everything myself—photography, packaging, appointments—to leading a small team,” she says. To track hundreds of thousands of pounds in stock, Rebeka adopted Shopify for SKU management and archive searches. That system enabled her to scale smoothly from solo founder to overseeing four staff members, all while keeping overhead low and quality high.

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“Sellers need a good price and buyers want a deal—finding that balance is our monthly test,” she says.

After securing operations, Rebeka shifted focus to growth. She grew an Instagram audience to nearly 60,000—organically—before hiring a freelance ad manager. She partners with influencers whose followers match her 30-plus, mostly female demographic. Each week she asks new buyers how they heard about Luxe Cheshire, then pours that insight into targeted Facebook and Instagram campaigns. Email newsletters go out twice a month to roughly 9,000 subscribers, yielding open rates above 30 percent and even direct sales. “We sold at least one item each week through our Shopify newsletter,” she notes. Looking ahead, she plans a Dubai concierge service, using the same website and private-appointment model to introduce pre-loved luxury in a market hungry for discreet experiences.

Today, Luxe Cheshire balances its books against the quieter mood of post-lockdown retail. Rebeka reviews month-to-month figures to keep sales steady, even as customers tighten belts. She measures each newsletter, ad campaign, and showroom appointment against clear targets—ensuring that everyone who sells through her gets a fair price and every buyer feels they’ve secured something special. As she readies her team for an overseas launch, she trusts in the systems and people she built from a bedroom floor, confident that careful execution and honest service will guide the company through any market change.

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