Glu, a newly launched AI-driven platform in the Asia Pacific region, is set to transform how ecommerce teams and brands handle creative workflows. Designed to tackle common bottlenecks in content production, Glu leverages Generative AI to automate repetitive tasks and provide smart content recommendations, all while maintaining brand consistency.

The platform offers features such as automatic tagging and organisation of digital assets, tailored suggestions for copy and visuals, bulk image editing, and centralised brand guidelines. It also enables users to publish content seamlessly across multiple channels including Shopify, Facebook, Instagram, TikTok, Pinterest, Google Ads, and Mailchimp with just one click.

Users report that Glu significantly cuts down on time spent managing creative assets. “It saves hundreds of hours that can be better used for other business tasks,” said one early adopter. By consolidating tools and streamlining processes, Glu claims to double creative output efficiency and lower software costs.

Sangeeta Mudnal, CTO at Glu, emphasised the platform’s foundation in customer research and design thinking, noting its potential to help businesses accelerate product launches and improve engagement across underused marketing channels.

Looking ahead, Glu plans to expand its AI capabilities to further simplify ecommerce creative operations, supporting merchants in a fast-growing global market driven by digital commerce.

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