Instant, a platform focused on ecommerce retention marketing, has raised $18 million in a Series A funding round to enhance its automation features and drive revenue growth for online brands. The round, led by Hummingbird Ventures and valuing Instant at over $100 million, will support the company’s global expansion and product development efforts.

Founded to tackle the challenge that 98% of ecommerce visitors leave without purchasing, Instant’s technology automatically engages potential customers who abandon shopping carts, turning them into repeat buyers. CEO and co-founder Liam Millward emphasized the platform’s impact: “Instant changes that. By unlocking lost shoppers and converting them into loyal customers, Instant drives repeat revenue at scale.”

Since its launch, Instant has evolved from a single tool to a full suite of retention marketing solutions, adopted by brands including July Luggage, Peppermayo, Toys R Us, and Ally Fashion. Clients such as The Collagen Co have reported over $1 million in additional revenue within a year of using the platform.

The recent funding enables Instant to accelerate product innovation and scale its self-service capabilities, crucial for its North American growth. “Our growth has exploded over the past year,” Millward said, “and this investment will help us expand faster.”

This round also marks Hummingbird Ventures’ inaugural investment in Australia, reflecting confidence in Instant’s mission to redefine ecommerce marketing automation.

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